![]() Outside of its core retail segment, Amazon's cloud-computing and advertising businesses continue to boom. We believe that it might be better timing later in, so that's what we're testing this year." When asked about the Prime Day timing, CFO Brian Olsavsky said on a call with investors: "In many areas, July is vacation month, so it might be better for customers, sellers and vendors to experiment with a different time period. Typically, Amazon's annual, two-day discount bonanza takes place in July, but the company postponed the event to October last year amid pandemic-related uncertainty. Crucially, Amazon confirmed in its guidance that this year's Prime Day will take place in June, which will likely help year-over-year comparisons for revenue in the second quarter.
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